Hi, it’s Kimberly and Whitney here! We’re so excited to kick off 2025 with a powerhouse episode of the HypnoPro Accelerator Podcast. This time, we had the absolute pleasure of chatting with Niki Hankins from No Dumb Blonde Accounting. Niki’s a true Texan with a big heart, sharp business insights, and a no-nonsense approach to numbers.

If you’ve ever felt overwhelmed by the financial side of running your hypnosis business, this episode is for you. Niki made accounting approachable, actionable, and—dare we say—fun. Here are some of the highlights from our conversation!

Meet Niki, the No Dumb Blonde

Niki Hankins isn’t your average accountant. With her clever business name, No Dumb Blonde Accounting, she brings humor, integrity, and clarity to a world that can feel intimidating for so many entrepreneurs. Niki’s philosophy is simple: accounting doesn’t have to be scary, and understanding your numbers can empower you to make better decisions for your business. Her Texas charm and down-to-earth advice had us feeling inspired and ready to tackle anything.

Why Knowing Your Numbers is Non-Negotiable

Niki reminded us how critical it is to know your numbers. When you understand your cash flow, trends, and expenses, you’re in a much better position to make strategic decisions. Questions like Can I hire an assistant?, Can I afford a new office?, or Is now the time to invest in new tools? all become clearer when you’re working with solid data.

But the key takeaway? Don’t panic. Niki shared that many people come to her overwhelmed and anxious about their finances. Her advice is to take it one step at a time. You don’t need all the fancy tools when you’re just starting—a simple, organized spreadsheet can work wonders.

Start Strong, Finish Strong

We loved Niki’s perspective on starting your business with a strong foundation. While it’s never too late to get organized, she emphasized that starting off on the right foot with proper setup and record-keeping can save you stress down the road. For new hypnotists, this means:

Setting up your business with your state and creating a proper business bank account.

Keeping track of your expenses and income (yes, even mileage!).

Avoiding unnecessary tools like QuickBooks when a spreadsheet will suffice for the early stages.

The more clarity you have from the start, the more confident you’ll feel as your business grows.

Track Your Mileage: It’s Worth It

Here’s a golden tip Niki shared: mileage matters. In 2025, the mileage rate is $0.70 per mile. Whether you’re driving to meet a client, attending a networking event, or picking up supplies, those miles add up quickly. Niki recommends using apps like "Tinder for mileage," where you can swipe right or left to categorize trips as personal or business. It’s easy, efficient, and can save you significant money at tax time.

Trends, Data, and Growing with Confidence

One of the most fascinating parts of our conversation was Niki’s insight into how data can guide growth. With even one year’s worth of numbers, you can start identifying trends in your business. For example, you might notice slow months (like December) or recognize which expenses are one-time versus recurring.

Once you understand these trends, you can:

1. Budget for slow periods.

2. Determine whether to raise your rates or take on more clients.

3. Decide if it’s time to hire help, like a virtual assistant or bookkeeper, to free up your time.

As Niki says, your numbers aren’t just data—they’re a roadmap to smarter decisions and sustainable growth.

Overcoming Fear and Shame Around Finances

Let’s be honest: many of us feel a little ashamed or overwhelmed when it comes to managing our business finances. Niki shared a powerful reminder: you’re not alone, and it’s never too late to get help. Whether you’re six months behind on bookkeeping or haven’t filed taxes in years, there’s no judgment—just solutions.

She compared her role to that of a hypnotist: helping clients feel calm, supported, and in control. By the end of a session with Niki, her clients walk away with a clear plan and a weight lifted off their shoulders. Sound familiar? That’s exactly what we strive for with our hypnosis clients.

Key Takeaways from Niki’s Wisdom

Start Simple: Don’t overcomplicate things when you’re just starting. A spreadsheet can be your best friend.

Track Mileage: Those miles add up quickly, and apps make tracking easy.

Plan for Growth: Use your numbers to make strategic decisions about pricing, hiring, and investments.

Seek Help: Whether it’s an accountant, mentor, or coach, don’t be afraid to ask for guidance.

Know Your Trends: Understanding the flow of your business can help you prepare for slow months and maximize busy periods.

Join Us for Power Hour

Feeling inspired to get your business finances in order? Join us for our free monthly Power Hour, where we dive into the business strategies every hypnotist needs but wasn’t taught in certification. You’ll learn actionable tips and connect with a supportive community of like-minded professionals. Mark your calendar for the third Tuesday of every month, and RSVP at www.HypnoProAccelerator.com!

Closing Thoughts

A big thank-you to Niki for sharing her expertise and making the world of accounting feel a little less daunting. Remember, knowing your numbers isn’t just about bookkeeping—it’s about empowering yourself to grow and thrive as a business owner.

If you’re ready to take control of your finances, start with Niki’s advice: stay organized, track your mileage, and don’t be afraid to ask for help. You’ve got this—and we’re here to cheer you on every step of the way.

Until next time, keep it hypnotic and savvy!

With support and encouragement,

Kimberly & Whitney

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